June 30 is World Social Media Day, though most people do not need any special occasion to use the vast array of social media platforms available to them. The holiday was created by Pete Cashmore, former CEO of Mashable, to commemorate social media's relevance and importance to modern work, information, and entertainment. Even the library uses social media to reach out to its patrons and keep its community up to date with the goings-on at the Library District!
Keep up with all that's happening across the Library District our Facebook page, Instagram page, Twitter page, LinkedIn page, and YouTube channel. Don't forget to check out our website for our blogs, press releases, events, materials, databases, and more.
Do you need help with making the best of your LinkedIn account? Check out our digital database, LinkedIn Learning. LinkedIn Learning has been the leading provider of online learning content for 20 years. There are more than 16,000 courses, ranging from computer programming to project management, including instruction on various computer software, programming languages, and business topics. The video courses are taught by industry experts and are designed for any skill level.
Related Reading:
Better Connected: How Girls Are Using Social Media for Good by Tanya Lloyd Kyi and Julia Kyi
The online world has real dangers, but girls around the world are using social media to create positive change and practice good digital citizenship.
You've probably seen media stories about the ways girls interact online, with headlines like "Depression in Girls Linked to Higher Use of Social Media," or "Half of Girls Are Bullied on Social Media." Better Connected focuses on the less-recognized and positive aspects of the online experiences of girls. From environmental activism to gun control, immigration policy to education access, girls are leading the way. They're showing up, teaming up and speaking up. With profiles of real changemakers and practical tools for getting started, Better Connected is an inspiring look at the amazing things girls can accomplish online.
In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company - but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and They Ask, You Answer.
Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud’s Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego. In the same way you behave differently when you’re home alone, out with friends, communicating with family, or interacting with coworkers, people act and express themselves differently in these various online spaces. Context matters. Understanding this will enable you to develop and execute effective engagement strategies to reach your target audiences on each social network.
Fascinating and deeply compelling, The Hidden Psychology of Social Networks will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value.
The Art of Social Media: Power Tips for Powers Users by Guy Kawasaki and Peg Fitzpatrick
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy
If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:
- Build an audience and keep them engaged
- Package your brand and pitch your favorite companies
- Monetize your influence and figure out how much to charge
Plus tips on:
- Landing an agent
- Getting on the radar of your favorite sites
- Praising a brand without alienating their competitors
Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.
A creatively active workbook written and illustrated by art psychotherapist Amelia Knott for developing a conscious and healthy relationship with the world of social media.
Do you wish you could spend less time on social media, or maybe even quit it altogether? You’re not alone! “Social media is woven into so many aspects of our daily lives,” says Amelia Knott, “but it is not designed with our psychological well-being in mind.” Thankfully, it is possible to create a conscious relationship with the online world.
The Art of Thriving Online: A Workbook goes far beyond “digital detoxing,” with innovative methods for counteracting manipulative, compulsive, and stress-inducing aspects of social media while preserving the goodness of your time online. The foundation of Knott’s method is creativity―she provides a playful, interactive place to explore the impact social media has on you as you shift to a more positive, health-promoting approach.
Through creative activities, reflections, therapeutic art, writing prompts, and more, you’ll learn how to safely process emotions through the forms of personal expression suited to your unique style. Looking through the many lenses of the internet’s impact―such as attention, productivity, privacy, worthiness, fear, disinformation, and belonging―this is a space for you to become aware of the invisible influences shaping your thoughts and feelings. Break beyond the boundary set by algorithms to find your own answers and author your own definition of wellness.
MIT professor Sinan Aral isn't only one of the world's leading experts on social media--he's also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology's great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.
Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers--to everyone who hopes to change the way we think and act--which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter's and Facebook's massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.
In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Breaking the Social Media Prism: How to Make Our Platforms Less Polarizing by Chris Bail
A revealing look at how user behavior is powering deep social divisions online―and how we might yet defeat political tribalism on social media
In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves.
Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off―detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research.
Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.